You can also use your infographics on social media (just be careful with the image formatting that different platforms have). Similarly, you could send it as a bonus resource as part of a confirmation email such as “fun facts” or “other things to check out nearby”. Then, once they sign up for your newsletter they’ll be able to access the infographic, a win-win situation. Imagine something like “top 15 street food recommendations in X city from a local”. Another option is to use your infographic as a way to get people to subscribe to your newsletter. This could be as part of a blog, on your about us section, or even as a downloadable element on a tour page. To get started, a great place to share infographics is directly on your website. Set clear goals for what you’d like to get out of your infographics: are you just looking to create new and interesting content to supplement what you already have? Are you looking for something that will predominantly exist on your website, or that you may send as an email? When it comes to planning what you’d like to make an infographic about, consider where it’s going to be posted or shared. In other words, an infographic that you create does not have to exist just or your website, or just as a social media post. Firstly, the content can exist in more than one location, especially when you’re investing time and effort into it. Like content that you are already familiar with such as blogs, photos, videos, live streams, there can be a variety of benefits. Just like content, there are no finite rules (but we can definitely help give you some ideas to get started). With this infographic, Overlandsite (opens in a new tab) used the format to provide a full breakdown and concept in an engaging format Where Should I Publish and/or Promote My Infographics? Just be selective with your inclusion of moving elements so as to add to the overall experience and not take away from it - less is more. ![]() You can incorporate moving elements into your infographic (of any content type) and save it as a gif (opens in a new tab) so that it automatically keeps replaying. *Bonus* Gifs: Yes you read that correctly.-Location or Geography: Take a standard map to the next level and highlight top nearby sites, stops along your tour with short descriptions, or any additional information not found on a conventional map.Timeline: Here you could include a visual representation of your tour business story.Process: If you offer a multi-day tour, an infographic could be a great way to visually lay out the different activities that take place on each individual day.It could be a packing list, a list of top things to do in your area, or must-knows before taking one of your tours. List: There is a lot of potential here.It makes important information more digestible and more attractive to groups of your target audience who will be put off by a wall of text. Information: Here you can break down information into a combination of visual and text boxes.Here are a few types of infographics you could make (with travel examples), but this is by no means an exhaustive list: Plus by branding it, if anyone reshares it, it will still remain associated with your business. In terms of the graphical style, again, it will depend on the type of information or visuals you are sharing, but we recommend you consider your business’ branding (opens in a new tab) when it comes to designing it, whether that’s the inclusion of your logo, company colors, and similar fonts or icon styles that visitors will find on your website. The length, the amount of text, and the quantity of visuals can widely vary depending on its purpose. It’s entirely up to your creativity and business needs. Just like a traditional blog or social media post, there are no rules of what you can or can’t turn into an infographic. This infographic from ROL Cruise (opens in a new tab) tells a concise story about wines around the world, that perhaps in a traditional blog would seem to be lacking the additional pizzaz that the infographic layout. By using them you can either simplify complex topics, summarize large quantities of information, or just provide a fun alternative to mix up your content offerings. ![]() It is also a more interactive and engaging form of content (opens in a new tab) that a standard blog on its own. Infographics are a way to present information to more visual people (opens in a new tab) and make important points easily comprehensible. ![]() It can contain information, data, content, or a combination of these with visual, numerical, and textual elements varying based on the subject matter, preference, and audience. In case you’re not familiar with them, an infographic is where information (info) is presented in a visual (graphic) way.
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